Narrow search
Showing 1 - 3 of 3
Cover Image
Challenges at the marketing-operations interface in omni-channel retail environments
Bijmolt, Tammo H. A.; Broekhuis, Manda; Leeuw, Sander de; … - In: Journal of business research : JBR 122 (2021), pp. 864-874
Persistent link: https://www.econbiz.de/10012420638
Cover Image
Advancing the marketing-operations interface in omnichannel retail
Rooderkerk, Robert; Leeuw, Sander de; Hübner, Alexander - In: Journal of operations management 69 (2023) 2, pp. 188-196
Persistent link: https://www.econbiz.de/10014293327
Cover Image
Special issue: managing the marketing-operations interface in omnichannel retail
Rooderkerk, Robert (ed.); Leeuw, Sander de (ed.);  … - 2023
Persistent link: https://www.econbiz.de/10014293339