Challenges at the marketing-operations interface in omni-channel retail environments
Tammo H.A. Bijmolt, Manda Broekhuis, Sander de Leeuw, Christian Hirche, Robert P. Rooderkerk, Rui Sousa, Stuart X. Zhu
| Year of publication: |
2021
|
|---|---|
| Authors: | Bijmolt, Tammo H. A. ; Broekhuis, Manda ; Leeuw, Sander de ; Hirche, Christian ; Rooderkerk, Robert P. ; Sousa, Rui ; Zhu, Stuart X. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 122.2021, p. 864-874
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| Subject: | Assortment planning | Customer journey | Delivery | Digital business models | Distribution | Inventory control | Marketing–operations interface | Omni-channel | Product flow | Product returns | Einzelhandel | Retail trade | Geschäftsmodell | Business model | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Multikanalvertrieb | Multichannel strategy | Marketing | Digitalisierung | Digitization | Produktionswirtschaft | Production management | Sortiment | Retail assortment | Vertrieb | Physical distribution |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.11.034 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012420638