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~subject:"Multichannel strategy"
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Multichannel strategy
Consumer behaviour
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channel integration
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multi-channel
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Acquila-Natale, Emiliano
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Chaparro-Peláez, Julián
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Iglesias-Pradas, Santiago
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Economics and Business Letters : EBL
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European journal of international management : EJIM
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The long road to omni-channel retailing : an assessment of channel integration levels across fashion and apparel retailers
Acquila-Natale, Emiliano
;
Chaparro-Peláez, Julián
- In:
European journal of international management : EJIM
14
(
2020
)
6
,
pp. 999-1023
Persistent link: https://www.econbiz.de/10012316159
Saved in:
2
Stay or switch? : investigating lock-in effect in multi-channel apparel retailing
Acquila-Natale, Emiliano
;
Hernández-García, Ángel
; …
- In:
Economics and Business Letters : EBL
9
(
2020
)
4
,
pp. 298-305
Persistent link: https://www.econbiz.de/10012424190
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