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Seamless experience in the context of omnichannel shopping : scale development and empirical validation
Chang, Ya Ping; Li, Jingwen - In: Journal of retailing and consumer services 64 (2022), pp. 1-20
Persistent link: https://www.econbiz.de/10013209581
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The influence of seamless shopping experience on customers' word of mouth on social media
Li, Jingwen; Chang, Yaping - In: The journal of services marketing 38 (2024) 5, pp. 578-600
Persistent link: https://www.econbiz.de/10015110362
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The effects of utilitarian value on omnichannel continuance intention : the moderating role of product involvement
Geng, Lixiao; Chang, Yaping - In: Baltic journal of management : BJM 17 (2022) 4, pp. 484-500
Persistent link: https://www.econbiz.de/10013363435
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Planned or unplanned purchases? : the effects of perceived values on omnichannel continuance intention
Chang, Yaping; Geng, Lixiao - In: International journal of retail and distribution management 50 (2022) 12, pp. 1535-1551
Persistent link: https://www.econbiz.de/10013407456
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The value of psychological ownership : how buy-online-and-pick-up-in-store enhances consumer loyalty
Li, You; Chang, Yaping; Li, Zhen; Geng, Lixiao - In: European journal of marketing 58 (2024) 1, pp. 119-142
Persistent link: https://www.econbiz.de/10014466296