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~subject:"Multikanalvertrieb"
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Multikanalvertrieb
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Nguyen, Hoang Thuan
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Journal of consumer behaviour
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Omni-channel customer segmentation : a personalized customer journey perspective
Nguyen Anh Thi Van
;
McClelland, Bob
;
Nguyen, Hoang Thuan
- In:
Journal of consumer behaviour
23
(
2024
)
6
,
pp. 3253-3275
Persistent link: https://www.econbiz.de/10015117065
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2
Exploring customer experience during channel switching in omnichannel retailing context : a qualitative assessment
Nguyen Anh Thi Van
;
McClelland, Bob
;
Nguyen, Hoang Thuan
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013209558
Saved in:
3
Omnichannel marketing : structured review, synthesis, and future directions
Nguyen, Anh T. V.
;
McClelland, Bob
;
Nguyen, Hoang Thuan
; …
- In:
The international review of retail, distribution and …
32
(
2022
)
3
,
pp. 221-265
Persistent link: https://www.econbiz.de/10013274266
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