Omni-channel customer segmentation : a personalized customer journey perspective
Anh Thi Van Nguyen, Robert McClelland, Nguyen Hoang Thuan
| Year of publication: |
2024
|
|---|---|
| Authors: | Nguyen Anh Thi Van ; McClelland, Bob ; Nguyen, Hoang Thuan |
| Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 23.2024, 6, p. 3253-3275
|
| Subject: | Direktmarketing | Direct marketing | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Multikanalvertrieb | Multichannel strategy | Befragung | Interview | Elektronisches Produkt | Electronic product | Vietnam | Viet Nam |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2401 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015117065