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Omni-channel customer segmentation : a personalized customer journey perspective
Nguyen Anh Thi Van; McClelland, Bob; Nguyen, Hoang Thuan - In: Journal of consumer behaviour 23 (2024) 6, pp. 3253-3275
Persistent link: https://www.econbiz.de/10015117065
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Exploring customer experience during channel switching in omnichannel retailing context : a qualitative assessment
Nguyen Anh Thi Van; McClelland, Bob; Nguyen, Hoang Thuan - In: Journal of retailing and consumer services 64 (2022), pp. 1-18
Persistent link: https://www.econbiz.de/10013209558
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Omnichannel marketing : structured review, synthesis, and future directions
Nguyen, Anh T. V.; McClelland, Bob; Nguyen, Hoang Thuan; … - In: The international review of retail, distribution and … 32 (2022) 3, pp. 221-265
Persistent link: https://www.econbiz.de/10013274266