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Exploring omnichannel retailing : common expectations and diverse reality

Piotrowicz, Wojciech; Cuthbertson, Richard - In: Exploring omnichannel retailing : common expectations …, (pp. 1-10). 2018

Persistent link: https://www.econbiz.de/10011953916

Last mile framework for omnichannel retailing : delivery from the customer perspective

Piotrowicz, Wojciech; Cuthbertson, Richard - In: Exploring omnichannel retailing : common expectations …, (pp. 267-288). 2019

Persistent link: https://www.econbiz.de/10011954553

Exploring omnichannel retailing : common expectations and diverse realities

Piotrowicz, Wojciech (ed.); Cuthbertson, Richard (ed.) - 2019

Persistent link: https://www.econbiz.de/10011918784

Exploring Omnichannel Retailing : Common Expectations and Diverse Realities

Piotrowicz, Wojciech (ed.); Cuthbertson, Richard (ed.) - 2019

This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to...

Persistent link: https://www.econbiz.de/10012396092

A retailing dilemma : sell only in-person or go multiple channel and digital?

Collin-Lachaud, Isabelle; Do Vale, Guillaume; Reynolds, … - In: The journal of business strategy 45 (2024) 5, pp. 348-355

Persistent link: https://www.econbiz.de/10015056034

Introduction to the special issue information technology in retail : toward omnichannel retailing

Piotrowicz, Wojciech; Cuthbertson, Richard - In: International journal of electronic commerce : IJEC 18 (2013/14) 4, pp. 5-15

Persistent link: https://www.econbiz.de/10010391423

Special issue: Information technology in retail : toward omnichannel retailing

Piotrowicz, Wojciech (contributor) - 2013

Persistent link: https://www.econbiz.de/10010391867