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~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
China
58
Consumer behaviour
45
Konsumentenverhalten
42
Social network
20
Soziales Netzwerk
20
Brand management
18
Markenführung
18
Firm performance
17
Lieferantenmanagement
17
Supplier relationship management
17
Unternehmenserfolg
17
Business network
12
Unternehmensnetzwerk
12
Cultural identity
11
Marketing
11
Relationship marketing
11
Beziehungsmarketing
10
Brand image
10
Emerging economies
10
Emotion
10
Kulturelle Identität
10
Markenimage
10
Marketingmanagement
10
Schwellenländer
10
B-to-B-Marketing
9
Business-to-business marketing
9
Social Web
9
Social web
9
Brand
8
International marketing
8
Markenartikel
8
Marketing management
8
Guanxi
7
Transnational corporation
7
Confidence
6
Customer satisfaction
6
Designation of origin
6
Herkunftsbezeichnung
6
Innovation management
6
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English
7
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Wang, Cheng Lu
4
Barnes, Bradley R.
3
Berger, Ron
1
Chung, Henry F. L.
1
Gao, Jie
1
Hao, Andy W.
1
He, Jiaxun
1
Jia, Yu
1
Jiang, Guohua
1
Kotabe, Masaaki
1
Lowe, Ben
1
O'Reilly, Daragh
1
Paul, Justin
1
Renwick, Douglas W. S.
1
Silbiger, Avi
1
Wang, Tao
1
Xu, Hui
1
Xu, Shou-Ren
1
Zhang, Feng
1
Zhou, Lianxi
1
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International business review : the official journal of the European International Business Academy
2
International marketing review
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of strategic management education : JSME
1
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ECONIS (ZBW)
7
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1
How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China
He, Jiaxun
;
Wang, Cheng Lu
- In:
International marketing review
34
(
2017
)
4
,
pp. 463-479
Persistent link: https://www.econbiz.de/10011760480
Saved in:
2
The determinants and performance of early internationalizing firms : a literature review and research agenda
Jiang, Guohua
;
Kotabe, Masaaki
;
Zhang, Feng
;
Hao, Andy W.
; …
- In:
International business review : the official journal of …
29
(
2020
)
4
,
pp. 1-14
Persistent link: https://www.econbiz.de/10012303637
Saved in:
3
Business networking and innovation of Asian enterprises in Western countries : the moderation of institutional distance
Wang, Cheng Lu
;
Chung, Henry F. L.
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 152-162
Persistent link: https://www.econbiz.de/10012285345
Saved in:
4
How and when do exporters benefit from an international adaptation strategy? : the moderating effect of formal and informal institutional distance
Gao, Jie
;
Wang, Tao
;
Jia, Yu
;
Wang, Cheng Lu
- In:
International marketing review
39
(
2022
)
6
,
pp. 1390-1416
Persistent link: https://www.econbiz.de/10013455468
Saved in:
5
Moving towards equilibrium in industrial markets : an analysis of dyadic paired relationships
Barnes, Bradley R.
;
O'Reilly, Daragh
;
Lowe, Ben
- In:
Journal of strategic management education : JSME
5
(
2009
)
3/4
,
pp. 151-166
Persistent link: https://www.econbiz.de/10003981338
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6
The role of regulatory focus and its influence on the cultural distance : adjustment relationship for expatriate managers
Silbiger, Avi
;
Barnes, Bradley R.
;
Berger, Ron
; …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 398-410
Persistent link: https://www.econbiz.de/10012420424
Saved in:
7
Unleashing the dynamics of product-market ambidexterity in the pursuit of international opportunities : insights from emerging market firms
Zhou, Lianxi
;
Xu, Shou-Ren
;
Xu, Hui
;
Barnes, Bradley R.
- In:
International business review : the official journal of …
29
(
2020
)
6
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012421108
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