Narrow search
Showing 1 - 3 of 3
Cover Image
Insights on international franchising : entry mode decision
Baena, Verónica - In: Latin American business review : journal of the … 14 (2014) 1, pp. 1-27
Persistent link: https://www.econbiz.de/10009771561
Cover Image
The effect of franchisor characteristics and host country features on the foreign entry mode : lessons from the Spanish franchise system lessons from the Spanish franchise system
Baena, Verónica - In: International journal of business and globalisation : IJBG 20 (2018) 4, pp. 457-478
Persistent link: https://www.econbiz.de/10011932549
Cover Image
International franchising decision-making : a model for country choice
Baena, Verónica; Cerviño, Julio - In: Latin American business review : journal of the … 15 (2014) 1, pp. 13-43
Persistent link: https://www.econbiz.de/10010355273