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~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
China
58
Consumer behaviour
39
Konsumentenverhalten
36
Social network
19
Soziales Netzwerk
19
Firm performance
17
Lieferantenmanagement
17
Supplier relationship management
17
Unternehmenserfolg
17
Brand management
14
Markenführung
14
Business network
12
Marketing
12
Unternehmensnetzwerk
12
Cultural identity
11
Relationship marketing
11
Kulturelle Identität
10
Marketingmanagement
10
B-to-B-Marketing
9
Beziehungsmarketing
9
Business-to-business marketing
9
Emerging economies
9
Schwellenländer
9
Emotion
8
Marketing management
8
Transnational corporation
8
Brand
7
Brand image
7
Customer satisfaction
7
International marketing
7
KMU
7
Markenartikel
7
Markenimage
7
SME
7
Confidence
6
Innovation management
6
Innovationsmanagement
6
Social Web
6
Social web
6
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Wang, Cheng Lu
4
Barnes, Bradley R.
3
Berger, Ron
1
Chung, Henry F. L.
1
Gao, Jie
1
Hao, Andy W.
1
He, Jiaxun
1
Jia, Yu
1
Jiang, Guohua
1
Kotabe, Masaaki
1
Lowe, Ben
1
O'Reilly, Daragh
1
Paul, Justin
1
Renwick, Douglas W. S.
1
Shi, Yizheng
1
Silbiger, Avi
1
Wang, Tao
1
Xu, Hui
1
Xu, Shou-Ren
1
Zhang, Feng
1
Zhou, Lianxi
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International business review : the official journal of the European International Business Academy
2
International marketing review
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of strategic management education : JSME
1
Journal of world business : JWB
1
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ECONIS (ZBW)
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1
Technological capabilities and international production strategy of firms : the case of foreign direct investment in China
Shi, Yizheng
- In:
Journal of world business : JWB
36
(
2001
)
2
,
pp. 184-204
Persistent link: https://www.econbiz.de/10001588479
Saved in:
2
How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China
He, Jiaxun
;
Wang, Cheng Lu
- In:
International marketing review
34
(
2017
)
4
,
pp. 463-479
Persistent link: https://www.econbiz.de/10011760480
Saved in:
3
The determinants and performance of early internationalizing firms : a literature review and research agenda
Jiang, Guohua
;
Kotabe, Masaaki
;
Zhang, Feng
;
Hao, Andy W.
; …
- In:
International business review : the official journal of …
29
(
2020
)
4
,
pp. 1-14
Persistent link: https://www.econbiz.de/10012303637
Saved in:
4
Business networking and innovation of Asian enterprises in Western countries : the moderation of institutional distance
Wang, Cheng Lu
;
Chung, Henry F. L.
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 152-162
Persistent link: https://www.econbiz.de/10012285345
Saved in:
5
How and when do exporters benefit from an international adaptation strategy? : the moderating effect of formal and informal institutional distance
Gao, Jie
;
Wang, Tao
;
Jia, Yu
;
Wang, Cheng Lu
- In:
International marketing review
39
(
2022
)
6
,
pp. 1390-1416
Persistent link: https://www.econbiz.de/10013455468
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6
Moving towards equilibrium in industrial markets : an analysis of dyadic paired relationships
Barnes, Bradley R.
;
O'Reilly, Daragh
;
Lowe, Ben
- In:
Journal of strategic management education : JSME
5
(
2009
)
3/4
,
pp. 151-166
Persistent link: https://www.econbiz.de/10003981338
Saved in:
7
The role of regulatory focus and its influence on the cultural distance : adjustment relationship for expatriate managers
Silbiger, Avi
;
Barnes, Bradley R.
;
Berger, Ron
; …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 398-410
Persistent link: https://www.econbiz.de/10012420424
Saved in:
8
Unleashing the dynamics of product-market ambidexterity in the pursuit of international opportunities : insights from emerging market firms
Zhou, Lianxi
;
Xu, Shou-Ren
;
Xu, Hui
;
Barnes, Bradley R.
- In:
International business review : the official journal of …
29
(
2020
)
6
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012421108
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