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Subsidiary performance : the contingency of multinational corporation's international strategy

Lin, Liang-hung - In: European management journal 32 (2014) 6, pp. 928-937

Persistent link: https://www.econbiz.de/10010432125

Navigating local environments with global strategies : a contingency model of multinational subsidiary performance

Grewal, Rajdeep; Chandrashekaran, Murali; Dwyer, F. R. - In: Marketing science 27 (2008) 5, pp. 886-902

Persistent link: https://www.econbiz.de/10003780157

Antecedents and consequences of firm's export marketing strategy : an empirical study of Austrian SMEs (a contingency perspective)

Fuchs, Manfred; Köstner, Mariella - In: Management research review 39 (2016) 3, pp. 329-355

Persistent link: https://www.econbiz.de/10011557478

Export performance and the internationalisation of SMEs

Ribau, Cláudia P.; Moreira, António Carrizo; Raposo, … - In: International journal of entrepreneurship and small business 30 (2017) 2, pp. 214-240

Persistent link: https://www.econbiz.de/10011731488

Success factors of regional strategies for multinational corporations : exploring the appropriate degree of regional management autonomy and regional product/service adaption

Gilbert, Dirk Ulrich; Heinecke, Patrick - In: Management international review : mir ; journal of … 54 (2014) 5, pp. 615-651

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Driving success: leveraging strategic decision-making and digital technology for sustainable performance

Escandon-Barbosa, Diana; Salas-Paramo, Jairo - In: Journal of open innovation : technology, market, and … 11 (2025) 2, pp. 1-12

performance. To achieve this objective, a survey was conducted among 400 international companies with active commercial presence … findings reveal that strategic choices significantly improve the performance of both Born Globals and Gradual … performance, especially in those serving international markets. …

Persistent link: https://www.econbiz.de/10015412304