Escandon-Barbosa, Diana; Salas-Paramo, Jairo - In: Journal of open innovation : technology, market, and … 11 (2025) 2, pp. 1-12
performance. To achieve this objective, a survey was conducted among 400 international companies with active commercial presence … findings reveal that strategic choices significantly improve the performance of both Born Globals and Gradual … performance, especially in those serving international markets. …