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Internationalization and relationship marketing : an introduction
Khojastehpour, Morteza; Johns, Raechel - In: European business review : EBR ; the official journal … 26 (2014) 3, pp. 238-253
Persistent link: https://www.econbiz.de/10010366381
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The role of MNC's subsidiaries in creating multinational corporte brand
Khojastehpour, Morteza; Johns, Raechel - In: Journal of strategic marketing 23 (2015) 6, pp. 512-525
Persistent link: https://www.econbiz.de/10011478809
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From pre-internationalization to post-internationalization : relationship marketing perspective
Khojastehpour, Morteza; Johns, Raechel - In: Journal of strategic marketing 23 (2015) 2, pp. 157-174
Persistent link: https://www.econbiz.de/10011305970