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~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
Advertising effects
17
Werbewirkung
17
Advertising
16
Werbung
15
Consumer behaviour
8
Konsumentenverhalten
8
Transnational corporation
7
Außenwerbung
6
Outdoor advertising
6
Brand management
5
Markenführung
5
USA
5
United States
5
Brand
4
Markenartikel
4
Perception
4
Wahrnehmung
4
out-of-home advertising
4
Advertising industry
3
Cognition
3
Creativity
3
Hungary
3
International market entry
3
Internationaler Markteintritt
3
Internationales Marketing
3
Internet marketing
3
Kognition
3
Kreativität
3
Online-Marketing
3
Website
3
Werbewirtschaft
3
billboards
3
Auslandsinvestition
2
Bibliometrics
2
Bibliometrie
2
Branding
2
Competitive strategy
2
Electronic commerce
2
Ethnic group
2
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6
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1
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English
7
Author
All
Baack, Daniel W.
6
Almeida, Victor
1
Amine, Lyn S.
1
Baack, Daniel
1
Baack, Donald
1
Bacon, Donald R.
1
Boggs, David J.
1
Bott, Jennifer P.
1
Dow, Douglas
1
Horner, Stephen
1
Magnusson, Peter
1
Parente, Ronaldo
1
Parente, Ronaldo Couto
1
Singh, Nitish
1
Staub, Karin M.
1
Wilson, Rick T.
1
Zdravkovic, Srdan
1
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A new generation in international strategic management
1
International business review : the official journal of the European International Business Academy
1
International journal of commerce and management
1
International journal of emerging markets
1
Journal of business strategies
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing
1
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ECONIS (ZBW)
7
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1
Attracting foreign direct investment : applying dunning's location advantages framework to FDI advertising
Wilson, Rick T.
;
Baack, Daniel W.
- In:
Journal of international marketing
20
(
2012
)
2
,
pp. 96-115
Persistent link: https://www.econbiz.de/10009564449
Saved in:
2
The role of psychic distance in internationalization strategy evaluations and strategic choices
Horner, Stephen
;
Baack, Daniel
;
Baack, Donald
- In:
Journal of business strategies
33
(
2016
)
1
,
pp. 15-46
Persistent link: https://www.econbiz.de/10011521838
Saved in:
3
Are multinationals localizing their web sites? : the link between managerial attitudes and MNE web content
Singh, Nitish
;
Baack, Daniel W.
;
Bott, Jennifer P.
- In:
International journal of commerce and management
20
(
2010
)
3
,
pp. 258-267
Persistent link: https://www.econbiz.de/10008688973
Saved in:
4
Meta-analysis of cultural differences: another slice at the apple
Magnusson, Peter
;
Baack, Daniel W.
;
Zdravkovic, Srdan
; …
- In:
International business review : the official journal of …
17
(
2008
)
5
,
pp. 520-532
Persistent link: https://www.econbiz.de/10003771633
Saved in:
5
Psychic distance and directional equivalence : a theoretical framework
Parente, Ronaldo
;
Baack, Daniel W.
;
Almeida, Victor
- In:
A new generation in international strategic management
,
(pp. 308-325)
.
2007
Persistent link: https://www.econbiz.de/10003607875
Saved in:
6
The difficulties in using a cost leadership strategy in emerging markets
Baack, Daniel W.
;
Boggs, David J.
- In:
International journal of emerging markets
3
(
2008
)
2
,
pp. 125-139
Persistent link: https://www.econbiz.de/10003743805
Saved in:
7
Confirmation bias in individual-level perceptions of psychic distance : an experimental investigation
Baack, Daniel W.
;
Dow, Douglas
;
Parente, Ronaldo Couto
; …
- In:
Journal of international business studies : JIBS ; an …
46
(
2015
)
8
,
pp. 938-959
Persistent link: https://www.econbiz.de/10011398736
Saved in:
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