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~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
Innovation
24
Japan
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USA
18
Marketing
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United States
12
National cultures
11
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8
International marketing
8
International trade
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Kultur
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Consumer behaviour
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Corporate image
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Großbritannien
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Innovation management
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Innovationsmanagement
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International competition
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Internationaler Wettbewerb
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Marketing communications
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Mexico
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Negotiating
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United Kingdom
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Brands
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Canada
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Economic development
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Entwicklung
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Export
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Forecasting
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Industrial marketing
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Influence
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Internationales Marketing
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Market segmentation
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Pricing
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Product management
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Service industries
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Transnational corporation
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1850-1990
2
Animosity
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Herbig, Paul A.
2
Day, Ken
1
Milewicz, John
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Nes, Erik Bertin
1
Silkoset, Ragnhild
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Trivoli, George W.
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Yelkur, Rama
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International business review : the official journal of the European International Business Academy
1
Journal of euromarketing
1
The International trade journal
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ECONIS (ZBW)
3
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Consumer affinity for foreign countries : construct development, buying behavior consequences and animosity contrasts
Nes, Erik Bertin
;
Yelkur, Rama
;
Silkoset, Ragnhild
- In:
International business review : the official journal of …
23
(
2014
)
4
,
pp. 774-784
Persistent link: https://www.econbiz.de/10010400553
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2
Investment strategies and activities of leading US multinational firms in East Asian markets : an empirical study
Trivoli, George W.
- In:
The International trade journal
7
(
1993
)
6
,
pp. 673-711
Persistent link: https://www.econbiz.de/10001156846
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3
Market signaling by multinational firms : an international comparison
Milewicz, John
;
Herbig, Paul A.
;
Day, Ken
- In:
Journal of euromarketing
12
(
2002
)
2
,
pp. 55-70
Persistent link: https://www.econbiz.de/10001861829
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