Intentions of managers of pharmaceutical multinational enterprises (MNEs) to adopt business strategies, which will aid global health and wellbeing, are in some ways linked with their understanding of the returns that their company will receive from these investments. However, the MNE’s...

1) This book offers a comprehensive account of managing and strategising global business in times of crisis. 2) With the help of case studies, it discusses the 5 R's of crisis management - Resolve, Resilience, Return, Re-imagination et Reform (5 R's) 3) This book will be of interest to...