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Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009299967
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Quantitative data analyusis : multivariate techniques
Malhotra, Naresh K. - In: Marketing research : state-of-the-art perspectives ; …, (pp. 224-264). 2000
Persistent link: https://www.econbiz.de/10001611152
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Consumer cognitive complexity and the dimensionality of multidimensional scaling configurations
Malhotra, Naresh K.; Jain, Arun K.; Patil, Ashutosh; … - 2010
Persistent link: https://www.econbiz.de/10008907414
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Correspondence Analysis
Malhotra, Naresh K.; Rush Charles, Betsy; Uslay, Can - In: Review of marketing research : Vol. 1, (pp. 285-316). 2005
Persistent link: https://www.econbiz.de/10015385828
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Consumer cognitive complexity and the dimensionality of multidimensional scaling configurations
Malhotra, Naresh K.; Jain, Arun K.; Patil, Ashutosh; … - In: Review of marketing research : Volume 7, (pp. 199-253). 2010
This chapter addresses one aspect of the broad issue of the psychological foundations of the dimensions of multidimensional scaling (MDS) solutions. Using empirical data from three independent studies, it is shown that the dimensionality of MDS solutions is negatively related to individual...
Persistent link: https://www.econbiz.de/10015380739