Multivariate Normal Distribution -- Measurement Theory: Reliability and Factor Analysis -- Multiple Regression with a Single Dependent Variable -- System of Equations -- Categorical Dependent Variables -- Rank Ordered Data -- Error in Variables — Analysis of Covariance Structure -- Analysis of...

This paper presents a multidimensional scaling model that is estimated on pick any/N choice data, and accommodates a broad range of context effects. The methodology estimates a set of parameters capturing the direction and magnitude of the context effects, as well as the locations of brands and...

This paper presents a multidimensional scaling (MDS) methodology (vector model) for the spatial analysis of preference data that explicitly models the effects of unfamiliarity on evoked preferences. Our objective is to derive a joint space map of brand locations and consumer preference vectors...