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Storytelling about CSR : engaging stakeholders through storytelling about CSR
Baraibar-Diez, Elisa
;
Odriozola, María D.
;
Fernández …
- In:
CSR 2.0 and the new era of corporate citizenship
,
(pp. 209-230)
.
2017
Persistent link: https://www.econbiz.de/10011632990
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2
Stories or expositive messages? : comparing their effectiveness in corporate social responsibility communication
Pérez, Andrea
;
Baraibar-Diez, Elisa
;
Garcia de los …
- In:
International journal of business communication : IJBC …
61
(
2024
)
2
,
pp. 360-384
Persistent link: https://www.econbiz.de/10014635509
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