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~subject:"Narrative method"
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Narrative method
Consumer behaviour
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Hamby, Anne
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Escalas, Jennifer Edson
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Furchheim, Pia
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Grau, Stacy Landreth
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Journal of business research : JBR
3
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1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of the Association for Consumer Research : JACR
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ECONIS (ZBW)
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Not whodunit but whydunit : story characters' motivations influence audience interest in services
Hamby, Anne
;
Laer, Tom van
- In:
Journal of service research
25
(
2022
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10012887034
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2
How consumer reviews persuade through narratives
Hamby, Anne
;
Daniloski, Kim
;
Brinberg, David
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1242-1251
Persistent link: https://www.econbiz.de/10010529915
Saved in:
3
Reflecting on the journey : mechanisms in narrative persuasion
Hamby, Anne
;
Brinberg, David
;
Daniloski, Kim
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
1
,
pp. 11-22
Persistent link: https://www.econbiz.de/10011771814
Saved in:
4
Happily ever after : how ending valence influences narrative persuasions in cautionary stories
Hamby, Anne
;
Brinberg, David
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 498-508
Persistent link: https://www.econbiz.de/10011633868
Saved in:
5
Transformative stories : a framework for crafting stories for social impact ogranizations
Bublitz, Melissa G.
;
Escalas, Jennifer Edson
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
35
(
2016
)
2
,
pp. 237-248
Persistent link: https://www.econbiz.de/10011618679
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6
Sensational stories : the role of narrative characteristics in distinguishing real and fake news and predicting their spread
Hamby, Anne
;
Kim, Hongmin
;
Spezzano, Francesca
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014534980
Saved in:
7
Whose story is this? : source reveal as a communication tactic to increase consumers' advocacy for social causes
Hamby, Anne
;
Orazi, Davide
;
Moreau, Patrick
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014534997
Saved in:
8
Narratives : understanding how consumers use and respond to stories
Escalas, Jennifer Edson
(
ed.
);
Hamby, Anne
(
ed.
)
-
2024
Persistent link: https://www.econbiz.de/10014633472
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