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~subject:"Netherlands"
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Netherlands
Theorie
70
Theory
70
Consumer behaviour
62
Konsumentenverhalten
60
Market research
26
Marktforschung
26
Marketing
23
Estimation theory
22
Schätztheorie
22
Experiment
16
Bayesian inference
14
Bayes-Statistik
13
Brand
13
Brand management
13
Conjoint analysis
13
Conjoint-Analyse
13
Markenartikel
13
Markenführung
13
Decision
12
Entscheidung
12
Marktsegmentierung
11
Perception
11
Wahrnehmung
11
Advertising effects
10
Market segmentation
10
Marketing management
10
Marketingmanagement
10
Werbewirkung
10
Niederlande
9
Visual perception
8
Visuelle Wahrnehmung
8
Cluster analysis
7
Clusteranalyse
7
Emotion
7
Multivariate Analyse
7
Multivariate analysis
7
Befragung
6
Factor analysis
6
Faktorenanalyse
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Graue Literatur
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English
8
Dutch
1
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Wedel, Michel
6
Bijmolt, Tammo H. A.
3
Pieters, Rik
3
Boter, Jaap
2
Rouwendal, Jan
2
Böckenholt, U.
1
DeSarbo, Wayne
1
Krijnen, Wim
1
Leeflang, Peter
1
Ven, Niels Van de
1
Vriens, Marco
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Zeelenberg, Marcel
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Fundamentals of marketing research ; Vol. 6
2
Economisch statistische berichten : ESB
1
Journal of cultural economics
1
Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
1
Serie research memoranda / Vrije Universiteit, Faculteit der Economische Wetenschappen en Bedrijfskunde
1
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ECONIS (ZBW)
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1
Bidirectional dynamics of materialism and loneliness : not just a vicious cycle
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
),
pp. 283-299
Persistent link: https://www.econbiz.de/10010383248
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2
Bidirectional dynamics of materialism and loneliness : not just a vicious cycle
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
4
,
pp. 615-631
Persistent link: https://www.econbiz.de/10010226766
Saved in:
3
The envy premium in product evaluation
Ven, Niels Van de
;
Zeelenberg, Marcel
;
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
6
,
pp. 984-998
Persistent link: https://www.econbiz.de/10009006655
Saved in:
4
Marktsegmentatie achterhaald?
Wedel, Michel
;
Böckenholt, U.
- In:
Economisch statistische berichten : ESB
85
(
2000
),
pp. 1044-1046
Persistent link: https://www.econbiz.de/10001537527
Saved in:
5
FAMSCALE : a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps
Bijmolt, Tammo H. A.
;
DeSarbo, Wayne
;
Wedel, Michel
-
1993
Persistent link: https://www.econbiz.de/10000883528
Saved in:
6
Employing travel time to compare the value of competing cultural organizations
Boter, Jaap
;
Rouwendal, Jan
;
Wedel, Michel
- In:
Journal of cultural economics
29
(
2005
)
1
,
pp. 19-33
Persistent link: https://www.econbiz.de/10002708439
Saved in:
7
The effects of alternative methods of collecting similarity data for multidimensional scaling
Bijmolt, Tammo H. A.
;
Wedel, Michel
-
2007
Persistent link: https://www.econbiz.de/10003541421
Saved in:
8
Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments
Wedel, Michel
;
Vriens, Marco
;
Bijmolt, Tammo H. A.
; …
-
2007
Persistent link: https://www.econbiz.de/10003541612
Saved in:
9
Employing travel costs to compare the use value of competing cultural organization
Boter, Jaap
;
Rouwendal, Jan
;
Wedel, Michel
-
2004
Persistent link: https://www.econbiz.de/10003267227
Saved in:
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