The effects of alternative methods of collecting similarity data for multidimensional scaling
Tammo H. A. Bijmolt and Michel Wedel
| Year of publication: |
2007
|
|---|---|
| Authors: | Bijmolt, Tammo H. A. ; Wedel, Michel |
| Published in: |
Fundamentals of marketing research ; Vol. 6. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 96-107
|
| Subject: | Kraftfahrzeug | Motor vehicle | Bier | Beer | Marketingmanagement | Marketing management | Marktforschung | Market research | Maximum-Likelihood-Schätzung | Maximum likelihood estimation | Multivariate Analyse | Multivariate analysis | Marketingtheorie | Marketing theory | Niederlande | Netherlands |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003541421