MDS maps for product attributes and market response : an application to scanner panel data
Rick L. Andrews and Ajay K. Manrai
| Year of publication: |
2007
|
|---|---|
| Authors: | Andrews, Rick L. ; Manrai, Ajay K. |
| Published in: |
Fundamentals of marketing research ; Vol. 6. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 64-95
|
| Subject: | Innovation | Marktforschung | Market research | Marketingmanagement | Marketing management | Multivariate Analyse | Multivariate analysis | Marketingtheorie | Marketing theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003541417