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~subject:"Netherlands"
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Netherlands
Consumer behaviour
87
Konsumentenverhalten
87
Relationship marketing
82
Beziehungsmarketing
81
Distribution channel
23
Vertriebsweg
23
Marketingmanagement
22
Customer satisfaction
21
Kundenzufriedenheit
21
Marketing management
21
Kundenwert
19
Customer value
18
Einzelhandel
17
Retail trade
17
Marketing
15
Brand management
14
Markenführung
14
Online retailing
13
Online-Handel
13
Dienstleistungsqualität
11
E-commerce
11
Electronic Commerce
11
Kundenbindungsprogramm
11
Loyalty program
11
Service quality
11
Theorie
11
Theory
11
Direct marketing
10
Direktmarketing
10
Lieferantenmanagement
10
Marketingtheorie
10
Niederlande
10
Supplier relationship management
10
Corporate Social Responsibility
9
Digitalisierung
9
Digitization
9
Firm performance
9
Marketing theory
9
Unternehmenserfolg
9
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7
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7
Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
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English
10
Author
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Verhoef, Peter C.
10
Sloot, Laurens M.
3
Hoekstra, Janita Cornelia
2
Leeflang, Peter
2
Bosma, Joost
1
Bunk, Abraham P.
1
Bügel, Marnix S.
1
Everdingen, Yvonne Maria van
1
Heijnsbroek, Martin
1
Langerak, Fred
1
Nierop, Johannes Erjen Maurice van
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Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
3
Rotterdam Institute for Business Economic Studies
2
European review of agricultural economics : ERAE
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Interfaces : the INFORMS journal on the practice of operations research
1
Journal of marketing
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing
1
MSI reports : working paper series
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ECONIS (ZBW)
10
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1
Explaining purchases of organic meat by Dutch consumers
Verhoef, Peter C.
- In:
European review of agricultural economics : ERAE
32
(
2005
)
2
,
pp. 245-267
Persistent link: https://www.econbiz.de/10002994617
Saved in:
2
Status quo of database marketing in the Dutch fast moving consumer goods industry
Verhoef, Peter C.
;
Hoekstra, Janita Cornelia
-
1998
Persistent link: https://www.econbiz.de/10000990712
Saved in:
3
Effects of shopping related factors on the intention to adopt teleshopping for food products
Verhoef, Peter C.
;
Langerak, Fred
-
1998
Persistent link: https://www.econbiz.de/10000168162
Saved in:
4
Teleshoppen in de levensmiddelensector
Verhoef, Peter C.
;
Sloot, Laurens M.
;
Hoekstra, Janita …
-
1997
Persistent link: https://www.econbiz.de/10000959627
Saved in:
5
A comparison of customer commitment in five sectors using the psychological investment model
Bügel, Marnix S.
;
Bunk, Abraham P.
;
Verhoef, Peter C.
- In:
Journal of relationship marketing : innovations & …
9
(
2010
)
1
,
pp. 2-29
Persistent link: https://www.econbiz.de/10003974297
Saved in:
6
Reducing assortments without losing business : key lessons for retailers and manufacturers
Sloot, Laurens M.
;
Verhoef, Peter C.
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
2
,
pp. 26-33
Persistent link: https://www.econbiz.de/10009419844
Saved in:
7
Towards a further understanding of the antecedents of retailer new product adoption
Everdingen, Yvonne Maria van
;
Sloot, Laurens M.
; …
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 579-597
Persistent link: https://www.econbiz.de/10009423181
Saved in:
8
Understanding the marketing department's influence within the firm
Verhoef, Peter C.
;
Leeflang, Peter
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 14-37
Persistent link: https://www.econbiz.de/10003820592
Saved in:
9
Getting marketing back in the boardroom : understanding the drivers of marketing's influence within the firm
Verhoef, Peter C.
;
Leeflang, Peter
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 83-114
Persistent link: https://www.econbiz.de/10003727339
Saved in:
10
Developing a service improvement system for the National Dutch Railways
Verhoef, Peter C.
;
Heijnsbroek, Martin
;
Bosma, Joost
- In:
Interfaces : the INFORMS journal on the practice of …
47
(
2017
)
6
,
pp. 489-504
Persistent link: https://www.econbiz.de/10011784189
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