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The impact of superstar and non-superstar software on hardware sales : the moderating role of hardware lifecycle
Gretz, Richard T.; Malshe, Ashwin; Bauer, Carlos; … - In: Journal of the Academy of Marketing Science 47 (2019) 3, pp. 394-416
Persistent link: https://www.econbiz.de/10012107160
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Why quality may not always win : the impact of product generation life cycles on quality and network effects in high-tech markets
Gretz, Richard T.; Basuroy, Suman - In: Journal of retailing 89 (2013) 3, pp. 281-300
Persistent link: https://www.econbiz.de/10009781854
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Halo or cannibalization? : how new software entrants impact sales of incumbent software in platform markets
Allen, B. J.; Gretz, Richard T.; Houston, Mark B.; … - In: Journal of marketing 86 (2022) 3, pp. 59-78
Persistent link: https://www.econbiz.de/10013258849