With the ubiquity of mobile devices and an increasing trend in extending real-world activities into the virtual, goal-directed platforms have experienced rising popularity as they provide individuals with enhanced capabilities for goal pursuit. Prior literature has demonstrated the important...

Online labor markets, two-sided platforms that match buyers with freelancers for IT services, have become increasingly important for sourcing labor and creating jobs around the globe. However, matching buyers and freelancers is challenging, largely because of the difficulty in pricing...