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Virtual Teams for NPD – An Innovative Experience for R&D Engineers

Ale Ebrahim, Nader; Ahmed, Shamsuddin; Taha, Zahari - 2014

illustrates how to apply virtual interaction tools and integrate engineers into the innovation process. Management of virtual R …

Persistent link: https://www.econbiz.de/10014187688

Strategies for marketing really new products to the mass market : a text mining-based case study of virtual reality games

Ho, Jeffrey C. F.; Zhang, Xinzhi - In: Journal of open innovation : technology, market, and … 6 (2020) 1/1, pp. 1-14

This paper reports on a text mining-based case study aimed at determining how virtual reality (VR) games, as examples of really new products (RNPs), market themselves when they are introduced to the mass market. The goal was to examine the marketing foci of RNPs and any subsequent changes over...

Persistent link: https://www.econbiz.de/10012214698

Innovation from virtual brand community members may only be virtually effective

Barretta, Paul G.; Firat, A. Fuat - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 186-202

Persistent link: https://www.econbiz.de/10013041216

Effective virtual teams for new product development

Nader Ale Ebrahim; Ahmed, Shamsuddin; Abdul-Rashid, … - 2012

At present, the existing literature shows that the factors which influence the effectiveness of virtual teams for new product development are still ambiguous. To address this problem, a research design was developed, which includes detailed literature review, preliminary model and field survey....

Persistent link: https://www.econbiz.de/10009679766

Virtual reality in new product development : insights from prelaunch sales forecasting for durables

Harz, Nathalie; Hohenberg, Sebastian; Homburg, Christian - In: Journal of marketing 86 (2022) 3, pp. 157-179

Persistent link: https://www.econbiz.de/10013258858

Virtual competencies and knowledge transfer in global NPD : a case study

Lohikoski, Päivi; Haapasalo, Harri - In: International journal of management, knowledge and … 2 (2013) 2, pp. 185-207

Persistent link: https://www.econbiz.de/10010342058

Aricon initiative: barriers in adopting the virtual enterprise approach in the New Product Development (NPD) context

Belecheanu, Roxana (contributor) - In: Processes and foundations for virtual organizations : …, (pp. 123-134). 2004

Persistent link: https://www.econbiz.de/10001972432

Design Thinking Research : Innovation - Insight - Then and Now

Meinel, Christoph (ed.); Leifer, Larry (ed.) - 2023

Causes -- Chapter 3. Predicting Creativity and Innovation in Society: The Importance of Places, the Importance of Governance … Digital Transformation in Organizations -- Chapter 15. Designing Innovation in the Digital Age: How to Maneuver Around Digital … innovation – be they experienced design thinkers or newcomers. It is the last in a series of 14 volumes published over the past …

Persistent link: https://www.econbiz.de/10014369838

Design Thinking Research : Achieving Real Innovation

Meinel, Christoph (ed.); Leifer, Larry (ed.) - 2022

Chapter 1. A Humanistic and Creative Philosophy of Design -- Part 1. Value Creation in Virtual Innovation Spaces … Screen Reader Users: Challenges and Opportunities -- Part 2. Fostering Innovation Behavior and Co-evolution -- Chapter 7. A … of Human Needs – or: Is There a Tension Between the Design Thinking Focus on Needs and Aspirations to Radical Innovation …

Persistent link: https://www.econbiz.de/10013365081

Dominant communities and dominant designs : community-based innovation in the context of the technology life cycle

Seidel, Victor P.; Langner, Benedikt; Sims, Jonathan - In: Strategic organization 15 (2017) 2, pp. 220-241

Persistent link: https://www.econbiz.de/10011705436