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Conducting transformative consumer research : lessons learned in moving from basic research to transformative impact in subsistence marketplaces
Viswanathan, Madhu - In: Transformative consumer research for personal and …, (pp. 109-129). 2012
Persistent link: https://www.econbiz.de/10009259662
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What the subsistence marketplaces stream is really about : beginning with micro-level understanding and being bottom-up
Viswanathan, Madhu - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1570-1584
Persistent link: https://www.econbiz.de/10011854359
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Product development for the BoP : insights on concept and prototype development from University-based student projects in India
Viswanathan, Madhu; Sridharan, Srinivas - In: The journal of product innovation management : an … 29 (2012) 1, pp. 52-69
Persistent link: https://www.econbiz.de/10009411902
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Sustainable product and market development for subsistence marketplaces : creating educational initiatives in radical different contexts
Viswanathan, Madhu; Yassine, Ali; Clarke, John - In: The journal of product innovation management : an … 28 (2011) 4, pp. 558-569
Persistent link: https://www.econbiz.de/10009160911
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Research methods for subsistence marketplaces
Viswanathan, Madhu; Gau, Roland; Chaturvedi, Avinish - In: Sustainability challenges and solutions at the base of …, (pp. 243-260). 2008
Persistent link: https://www.econbiz.de/10003765543
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Subalterns, empowerment and the failed imagination of markets
Khare, Apoorv; Varman, Rohit - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1593-1602
Persistent link: https://www.econbiz.de/10011854428