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~subject:"Niedrigpreisstrategie"
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Niedrigpreisstrategie
Consumer behaviour
40
Konsumentenverhalten
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Online retailing
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Online-Handel
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Preismanagement
9
Pricing strategy
9
E-commerce
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Retail trade
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Gerechtigkeit
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Kundenzufriedenheit
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Kukar-Kinney, Monika
5
Carlson, Jeffrey R.
2
Kos Koklič, Mateja
1
MacKenzie, Scott B.
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Vegelj, Spela
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of retailing
1
Journal of retailing and consumer services
1
Psychology & marketing
1
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ECONIS (ZBW)
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Consumer responses to characteristics of price-matching guarantees: the moderating role of price consciousness
Kukar-Kinney, Monika
;
Walters, Rockney G.
;
MacKenzie, …
- In:
Journal of retailing
83
(
2007
)
2
,
pp. 211-221
Persistent link: https://www.econbiz.de/10003452392
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2
A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika
;
Carlson, Jeffrey R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 442-444
Persistent link: https://www.econbiz.de/10011428935
Saved in:
3
An investigation of customer satisfaction with low-cost and full-service airline companies
Kos Koklič, Mateja
;
Kukar-Kinney, Monika
;
Vegelj, Spela
- In:
Journal of business research : JBR
80
(
2017
),
pp. 188-196
Persistent link: https://www.econbiz.de/10011771489
Saved in:
4
Investigating discounting of discounts in an online context : the mediating effect of discount credibility and moderating effect of online daily deal promotions
Carlson, Jeffrey R.
;
Kukar-Kinney, Monika
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 153-160
Persistent link: https://www.econbiz.de/10011808572
Saved in:
5
The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh
;
Kukar-Kinney, Monika
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 146-168
Persistent link: https://www.econbiz.de/10013465217
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