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Bringing marketing into nonprofit organisations : a managerial nightmare!
Chad, Paul; Kyriazis, Elias; Motion, Judy - In: Australasian marketing journal 22 (2014) 4, pp. 342-349
Persistent link: https://www.econbiz.de/10010472718
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A praxis framework for implementing market orientation into charities
Chad, Paul; Motion, Judy; Kyriazis, Elias - In: Journal of nonprofit & public sector marketing 25 (2013) 1, pp. 28-55
Persistent link: https://www.econbiz.de/10009738228
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Development of a market orientation research agenda for the nonprofit sector
Chad, Paul; Kyriazis, Elias; Motion, Judy - In: Journal of nonprofit & public sector marketing 25 (2013) 1, pp. 1-27
Persistent link: https://www.econbiz.de/10009738230