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Building the charity brand community
Hassay, Derek N.; Peloza, John - In: Journal of nonprofit & public sector marketing 21 (2009) 1, pp. 24-55
Persistent link: https://www.econbiz.de/10009518050
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Self-benefit versus other-benefit marketing appeals : their effectiveness in generating charitable support
White, Katherine; Peloza, John - In: Journal of marketing 73 (2009) 4, pp. 109-124
Persistent link: https://www.econbiz.de/10003860870