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The relationship between market orientation, brand orientation and perceived benefits in the non-profit sector : a customer-perceived paradigm
Mulyanegara, Riza Casidy - In: Journal of strategic marketing 19 (2011) 5, pp. 429-441
Persistent link: https://www.econbiz.de/10009314487
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The role of brand orientation in church participation : an empirical examination
Mulyanegara, Riza Casidy - In: Journal of nonprofit & public sector marketing 23 (2011) 3, pp. 226-247
Persistent link: https://www.econbiz.de/10009315517
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Together and apart : exploring structure of the corporate-NPO relationship
Simpson, Dayna; Lefroy, Kathryn; Tsarenko, Yelena - In: Journal of business ethics : JOBE 101 (2011) 2, pp. 297-311
Persistent link: https://www.econbiz.de/10009243440
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From receiving to achieving : the role of relationship and dependence for nonprofit organisations in corporate partnerships
Lefroy, Kathryn; Tsarenko, Yelena - In: European journal of marketing : EJM 47 (2013) 10, pp. 1641-1666
Persistent link: https://www.econbiz.de/10010201729
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Dependence and effectiveness in the nonprofit-corporate alliance : the mediating effect of objectives achievement
Lefroy, Kathryn; Tsarenko, Yelena - In: Journal of business research : JBR 67 (2014) 9, pp. 1959-1966
Persistent link: https://www.econbiz.de/10010380100