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Application of TOC-based framework to imporve market orientation in a non-profit organization
Gupta, Mahesh Chander; Bridgman, Stewart; Sahi, Gurjeet Kaur - In: Journal of strategic marketing 23 (2015) 7, pp. 579-599
Persistent link: https://www.econbiz.de/10011479468
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The meaning and relevance of internal market orientation in nonprofit organisations
Modi, Pratik; Sahi, Gurjeet Kaur - In: The service industries journal 38 (2018) 5/6, pp. 303-320
Persistent link: https://www.econbiz.de/10011848097
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Who gets the money? : strategic orientations and resource attraction by not-for-profit organizations
Modi, Pratik; Sahi, Gurjeet Kaur - In: Journal of nonprofit & public sector marketing 34 (2022) 4, pp. 475-499
Persistent link: https://www.econbiz.de/10013417413
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Rethinking the boundaries of cause-related marketing : addressing the need for a new definition
Gupta, Shruti; Handa, Meenakshi - In: International review on public and non-profit marketing 21 (2024) 3, pp. 659-689
Persistent link: https://www.econbiz.de/10015080803