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~subject:"Olympic Games"
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Olympic Games
Sponsorship
32
Sponsoring
30
Sportmarketing
18
Sports marketing
18
Marketing management
11
Marketingmanagement
11
Consumer behaviour
10
Konsumentenverhalten
10
Sport
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Sports
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Motorsport
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Theorie
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Theory
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Brand management
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Markenführung
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Marketing
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Relationship marketing
6
Resource-based view
6
Ressourcenorientierter Ansatz
6
Sport event
6
Sportveranstaltung
6
Beziehungsmarketing
5
Professional sports
5
Profisport
5
Advertising effects
4
Brand image
4
Markenimage
4
Sponsorship-linked marketing
4
Werbewirkung
4
sponsorship-linked marketing
4
Athletes
3
BIRGing
3
Competitive advantage
3
Higher education institution
3
Hochschule
3
Return on Investment
3
Return on investment
3
Sportler
3
Wettbewerbsvorteil
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Jensen, Jonathan A.
3
Turner, Brian A.
2
Cobbs, Joe B.
1
Cornwell, T. Bettina
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Business horizons
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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Evaluating sponsorship through the lens of the resource-based view : the potential for sustained competitive advantage
Jensen, Jonathan A.
;
Cobbs, Joe B.
;
Turner, Brian A.
- In:
Business horizons
59
(
2016
)
2
,
pp. 163-173
Persistent link: https://www.econbiz.de/10011451875
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2
Advances in sport sponsorship revenue forecasting : an event history analysis approach
Jensen, Jonathan A.
;
Turner, Brian A.
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
1
,
pp. 6-19
Persistent link: https://www.econbiz.de/10011697103
Saved in:
3
Why do marketing relationships end? : findings from an integrated model of sport sponsorship decision-making
Jensen, Jonathan A.
;
Cornwell, T. Bettina
- In:
Journal of sport management : the official journal of …
31
(
2017
)
4
,
pp. 401-418
Persistent link: https://www.econbiz.de/10011771890
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