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Virtual shopping agents : persona effects for older users

Chattaraman, Veena; Kwon, Wi-Suk; Gilbert, Juan E.; Li, … - In: Journal of research in interactive marketing : … 8 (2014) 2, pp. 144-162

Persistent link: https://www.econbiz.de/10010387374

The impact of online shopping experience on risk perceptions and online purchase intentions : does product category matter?

Dai, Bo; Forsythe, Sandra; Kwon, Wi-Suk - In: Journal of electronic commerce research : JECR 15 (2014) 1, pp. 13-24

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Impact of online flow on brand experience and loyalty

Shim, Soo In; Forsythe, Sandra; Kwon, Wi-Suk - In: Journal of electronic commerce research : JECR 16 (2015) 1, pp. 56-71

Persistent link: https://www.econbiz.de/10010526393

The influence of prior experience and age on mature consumers's perceptions and intentions of internet apparel shopping

Kwon, Wi-Suk; Noh, Mijeong - In: Journal of fashion marketing and management 14 (2010) 3, pp. 335-349

Persistent link: https://www.econbiz.de/10008654373

Reciprocal effects between multichannel retailers' offline and online brand images

Kwon, Wi-Suk; Lennon, Sharron J. - In: Journal of retailing 85 (2009) 3, pp. 376-390

Persistent link: https://www.econbiz.de/10003892382

E-store brand personality congruence for multichannel apparel retail brands

Chang, Jae Youn; Kwon, Wi-Suk - In: Journal of fashion marketing and management 26 (2022) 1, pp. 159-178

Persistent link: https://www.econbiz.de/10012798003

Virtual shopping agents : Persona effects for older users

Chattaraman, Veena; Kwon, Wi-Suk; E. Gilbert, Juan; Li, … - In: Journal of Research in Interactive Marketing 8 (2014) 2, pp. 144-162

Purpose – The purpose of this study is to investigate whether the visual presence of a virtual agent on a retail Web site reveals positive outcomes for older users with respect to enhancing perceived interactivity, social support, trust and patronage intentions and alleviating user anxiety....

Persistent link: https://www.econbiz.de/10014902435

Post-adoption online shopping continuance

Liu, Chuanlan; Forsythe, Sandra - In: International journal of retail & distribution management 38 (2010) 2/3, pp. 97-114

Persistent link: https://www.econbiz.de/10003964415

Factors affecting adoption of product virtualization technology for online consumer electronics shopping

Kim, Jiyeon; Forsythe, Sandra - In: International journal of retail & distribution management 38 (2010) 2/3, pp. 190-204

Persistent link: https://www.econbiz.de/10003964446

Sustaining online shopping : moderating role of online shopping motives

Liu, Chuanlan; Forsythe, Sandra - In: Journal of internet commerce 9 (2010) 2, pp. 83-103

Persistent link: https://www.econbiz.de/10008653787