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Differential effects of keyword selection in search engine advertising on direct and indirect sales

Lu, Xianghua; Zhao, Xia - In: Journal of management information systems : JMIS 30 (2013/14) 4, pp. 299-325

Persistent link: https://www.econbiz.de/10010378600

Designing an online retail marketplace : leveraging information from sponsored advertising

Long, Fei; Jerath, Kinshuk; Sárváry, Miklós - In: Marketing science 41 (2022) 1, pp. 115-138

Persistent link: https://www.econbiz.de/10012820501

A novel approach for bidding on keywords in newly set-up search advertising campaigns

Nabout, Nadia Abou - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 668-691

Persistent link: https://www.econbiz.de/10011296914

Bidding for multiple keywords in sponsored search advertising : keyword categories and match types

Du, Xiaomeng; Su, Meng; Zhang, Xiaoquan; Zheng, Xiaona - In: Information systems research : ISR 28 (2017) 4, pp. 711-722

Persistent link: https://www.econbiz.de/10011791202

Price effects of search advertising restrictions

Svitak, Jan; Tichem, Jan; Haasbeek, Stefan - In: International journal of industrial organization 77 (2021), pp. 1-23

Persistent link: https://www.econbiz.de/10012806941

Online advertising as passive search

Ursu, Raluca; Simonov, Andrey; An, Eunkyung - 2021

Persistent link: https://www.econbiz.de/10012517681

Online advertising as passive search

Ursu, Raluca Mihaela; Simonov, Andrey; An, Eunkyung - In: Management science : journal of the Institute for … 71 (2025) 2, pp. 1050-1073

Persistent link: https://www.econbiz.de/10015410736

Keyword-level Bayesian online bid optimization for sponsored search advertising

Majima, Kaito; Kawakami, Kosuke; Ishizuka, Kota; … - In: Operations research forum 5 (2024) 2, pp. 1-32

Persistent link: https://www.econbiz.de/10015179784

Advertising or Price? The Efficacy of Quality Informational Cues in Online Sponsored Search Markets

Animesh, Animesh; Viswanathan, Siva; Agarwal, Ritu - 2012

infer the quality of sellers - advertising and price being the two most important among them. While the importance of … advertising and price as signals of quality has been well established in traditional markets, online sponsored search markets have …, we examine how the knowledge of firms' relative advertising expenditures and prices affect consumers' search and purchase …

Persistent link: https://www.econbiz.de/10014048082

Driving online and offline sales : the cross-channel effects of traditional, online display, and paid search advertising

Dinner, Isaac M.; Heerde, Harald J. van; Neslin, Scott A. - In: Journal of marketing research : JMR 51 (2014) 5, pp. 527-545

Persistent link: https://www.econbiz.de/10010489719