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~subject:"Online retailing"
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Online retailing
Consumer behaviour
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Konsumentenverhalten
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Brand management
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Markenführung
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USA
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United States
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Brand
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Brand image
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Markenartikel
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Markenimage
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Advertising
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Advertising effects
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Werbewirkung
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Werbung
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Brand alliances
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Strategic alliance
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Strategische Allianz
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Customer satisfaction
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Dienstleistungsqualität
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Erfolgsfaktor
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Kundenzufriedenheit
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New product development
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Online-Handel
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Produktentwicklung
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Service quality
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Strategic alliances
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Success factor
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Theorie
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Theory
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Brand architecture
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Brand connection
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Brand equity
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Brand functionality
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Brand skill
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Classification schemes
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Co-production
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Consumer-based brand equity
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Jiménez, Fernando R.
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Gammoh, Bashar S.
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Mendoza, Norma A.
1
Wergin, Rand
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Yang, Shuang
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Zhang, Zhuofan
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International journal of electronic commerce : IJEC
1
International journal of electronic marketing and retailing : IJEMR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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Too popular to ignore : the influence of online reviews on purchase intentions of search and experience products
Jiménez, Fernando R.
;
Mendoza, Norma A.
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
3
,
pp. 226-235
Persistent link: https://www.econbiz.de/10010128361
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2
Consumer attitudes toward human-like avatars in advertisements : the effect of category knowledge and imagery
Gammoh, Bashar S.
;
Jiménez, Fernando R.
;
Wergin, Rand
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 325-348
Persistent link: https://www.econbiz.de/10011884530
Saved in:
3
The effect of country of origin on the perceived quality of e-services
Zhang, Zhuofan
;
Jiménez, Fernando R.
;
Yang, Shuang
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 411-424
Persistent link: https://www.econbiz.de/10014309988
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