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Ramadhanti, Shafira; Usman, Osly - 2021

This study aims to determine the effect of Brand Ambassador, Brand Image, and Product Quality on Purchasing Decisions … variable can be explained by Brand Ambassador, Brand Image, and Product Quality which have an influence on the Purchase … Decision by 40.8%. The conclusion that can be drawn is that the Purchase Decision can be explained by the Brand Ambassador …

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Changes and determinants of consumer shopping behavior in e-commerce and social media product Muslimah

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Quality dimensions in online communities influence purchase intentions

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Seller marketing capability, brand reputation, and consumer journeys on e-commerce platforms

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Impact of online flow on brand experience and loyalty

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