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No more "good" intentions : purchase behaviors in sponsorship

Zaharia, Noni; Biscaia, Rui; Gray, Dianna P.; Stotlar, … - In: Journal of sport management : the official journal of … 30 (2016) 2, pp. 162-175

Persistent link: https://www.econbiz.de/10011489239

Online marketing during a global crisis : an exploration of sponsorship's effectiveness over the internet

Koronios, Konstantinos; Ntasis, Lazaros; Dimitropoulos, … - In: Journal for global business advancement : JGBA 16 (2023) 3, pp. 343-365

Persistent link: https://www.econbiz.de/10015057748

Online technologies and sports : a new era for sponsorship

Koronios, Konstantinos; Dimitropoulos, Panagiotis; … - In: The journal of high technology management research 31 (2020) 1, pp. 1-10

Persistent link: https://www.econbiz.de/10012253886

"The tweeting sponsor" : effect of a sponsor's SNS message articulation/interactivity on consumers' online response

Kaushik, Kapil; Mishra, Abhishek; Dey, Shubhamoy - In: European Sport management quarterly : ESMQ 22 (2022) 2, pp. 227-250

Persistent link: https://www.econbiz.de/10013177975

Online consumer reviews of a sport product : an alternative path to understanding brand associations

Williams, Antonio S.; Heo, Yoon; Choi, Jun Woo; … - In: Sport, Business and Management : an international … 13 (2023) 5, pp. 530-547

Persistent link: https://www.econbiz.de/10014380739

Advertising Viewability in Online Branding Campaigns

Bounie, David - 2017

A significant number of online ads served by publishers are actually never seen by Internet users. This results in ineffective branding campaigns and a considerable waste of money for advertisers. In reaction, more and more advertisers use technologies to measure the viewability of advertising...

Persistent link: https://www.econbiz.de/10012956175

"Older consumer? Yes! Different motivations, but an effective online brand advocate! A content marketing typology framework"

Bubphapant, Jitpisut; Brandão, Amélia Maria Pinto da Cunha - In: Qualitative market research : an international journal 27 (2024) 1, pp. 129-155

Persistent link: https://www.econbiz.de/10015324635

The effects of portal website attitude and e-services on branding of e-stores

Chen, Hsiu-li; Mathews, Shane - In: Australasian marketing journal 21 (2013) 3, pp. 155-160

Persistent link: https://www.econbiz.de/10010125796

Online branding : development of hotel branding through interactivity theory

Barreda, Albert A.; Bilgihan, Anil; Nusair, Khaldoon; … - In: Tourism management : research, policies, practice 57 (2016), pp. 180-192

Persistent link: https://www.econbiz.de/10011556039

The online framing effect : the moderating role of warning, brand familiarity, and product type

Chen, Yi-Fen; Chang, Shi-Han - In: Electronic commerce research 16 (2016) 3, pp. 355-374

Persistent link: https://www.econbiz.de/10011556563