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Online retailing
Consumer behaviour
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Konsumentenverhalten
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Social Web
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Social web
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Internet marketing
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Online-Marketing
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purchase intention
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India
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Indien
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Beziehungsmarketing
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Confidence
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Online-Handel
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Relationship marketing
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Vertrauen
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perceived value
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Bibliometrics
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Bibliometrie
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Brand image
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Brand management
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Cognition
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Consumer
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Customer satisfaction
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Data protection
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Datenschutz
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Dienstleistungsqualität
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Digitalisierung
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Digitization
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E-commerce
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Electronic Commerce
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Impulse Buying Behavior (IBB)
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Impulse Buying Intention (IBI)
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Kaufentscheidung
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Kognition
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Kundenzufriedenheit
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Markenführung
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Markenimage
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Purchase decision
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Service quality
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Social Media Advertisement (SMA)
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Mishra, Sunil
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Sharma, Bhuvanesh Kumar
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Gautam, Omvir
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Jain, Pooja
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Nandre, Vinay
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Sharma, Haldhar
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International journal of Indian culture and business management : IJICBM
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International journal of business innovation and research : IJBIR
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International journal of public sector performance management : IJPSPM
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ECONIS (ZBW)
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Technology influence on purchase intention with respect to luxury fashion
Soni, Soumya
;
Sharma, Bhuvanesh Kumar
;
Mishra, Sunil
; …
- In:
International journal of Indian culture and business …
32
(
2024
)
1
,
pp. 98-113
Persistent link: https://www.econbiz.de/10015064676
Saved in:
2
Theory of planned behaviour extension in adoption of social media for online shopping in India
Sharma, Bhuvanesh Kumar
;
Mishra, Sunil
;
Nandre, Vinay
- In:
International journal of business innovation and …
27
(
2022
)
3
,
pp. 330-351
Persistent link: https://www.econbiz.de/10013252929
Saved in:
3
Determinants of trust on social networking sites and its impact on purchase intention through the mediation effect of customer experience
Sharma, Bhuvanesh Kumar
;
Jain, Pooja
;
Gautam, Omvir
; …
- In:
International journal of public sector performance …
13
(
2024
)
3
,
pp. 313-330
Persistent link: https://www.econbiz.de/10015071312
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