Determinants of trust on social networking sites and its impact on purchase intention through the mediation effect of customer experience
Bhuvanesh Kumar Sharma, Pooja Jain, Omvir Gautam, Sunil Mishra
| Year of publication: |
2024
|
|---|---|
| Authors: | Sharma, Bhuvanesh Kumar ; Jain, Pooja ; Gautam, Omvir ; Mishra, Sunil |
| Published in: |
International journal of public sector performance management : IJPSPM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1741-105X, ZDB-ID 2471977-8. - Vol. 13.2024, 3, p. 313-330
|
| Subject: | social networking sites | SNSs | online shopping | online trust | perceived privacy | perceived security | purchase intention | Online-Handel | Online retailing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Datenschutz | Data protection | Virales Marketing | Viral marketing | Website | Electronic Commerce | E-commerce |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJPSPM.2024.138037 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015071312