With the proliferation of new innovative technologies, electronic gadgets like smartphones loaded with sophisticated user friendly apps are getting popularity among large proportion of phone users. As a result, advertisers are using apps as a medium of communication to showcase their products...

The emergence of Google's Speed Update incentivizes firms to improve website performance to rank higher on Google search. We study two modes of web traffic competition: Website Speed (response-based) and Website Capacity (capacity-based). The response-based decision process starts with choosing...

Opinion spammers exploit consumer trust by posting false or deceptive reviews that may have a negative impact on both consumers and businesses. These dishonest posts are difficult to detect because of complex interactions between several user characteristics such as review velocity, volume, and...

A key challenge in e-commerce retail is identifying a shipping fee policy that incentivizes more online orders and sales. To achieve this, retailers occasionally alter their shipping policies. While information systems research has extensively examined e-commerce channel strategies and their...