E-commerce marketing is at the intersection of information systems technology (i.e. supply chain management, enterprise resource planning, customer relationship management), traditional marketing, and the customer interface. In the broader sense E-commerce marketing is comprised of...

Privacy concerns can greatly hinder consumers’ intentions to interact with a website. The success of a website therefore depends on its ability to improve consumers’ perceptions of privacy assurance. Seals and assurance statements are mechanisms often used to increase this assurance; however,...

Trust is a crucial factor in e-commerce. However, consumers are less likely to trust unknown websites. This study explores how less-familiar e-commerce websites can use branding alliances and website quality to increase the likelihood of initial consumer trust. We use the associative network...

Companies in platform-based business markets have widely embraced freemium business models where profit primarily depends on a minority of paying customers. However, the key challenge of these models is transitioning participants from free users to paying consumers. To encourage paid...

The increasing social reliance on computer-mediated communication has resulted in the rise of deceptive communication. Gender is a salient feature of identity that can be easily disguised online, and yet the phenomenon of gender deception has not been fully investigated. This study adopts a...

Traditional online shopping has been a solitary activity, but technology advances are challenging this norm. Collaborative online shopping (i.e., co-shopping) stimulates more purchases than solo shopping does, and it embraces the innate human need to socialize. Thus, it represents a growing form...

Although there is a large body of research on trust in e-commerce, a crucial gap is that extant studies have not examined the role of perceived enjoyment on trust in the presence of risk perception in Arab countries. In this paper, an online trust model is presented that exhibits the impact of...