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I'll laugh, but I won't share : the role of darkness on evaluation and sharing of humorous online taboo ads
Lee, Seung Hwan Mark; Brandt, Alan; Groff, Yuni; Lopez, … - In: Journal of research in interactive marketing : … 11 (2017) 1, pp. 75-90
Persistent link: https://www.econbiz.de/10011699252
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Chewing increases consumers' thought-engagement during retail shopping
Lee, Seung Hwan Mark; Sergueeva, Ksenia - In: Journal of retailing and consumer services 35 (2017), pp. 127-132
Persistent link: https://www.econbiz.de/10011645142
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More than what meets the eye : understanding the effects of poly-contextual cues in online fashion retailing
Baek, Eunsoo; Huang, Zhihong; Lee, Seung Hwan Mark - In: Journal of retailing and consumer services 60 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012502722
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Virtual products as an extension of my body : exploring hedonic and utilitarian shopping value in a virtual reality retail environment
Alzayat, Ayman; Lee, Seung Hwan Mark - In: Journal of business research : JBR 130 (2021), pp. 348-363
Persistent link: https://www.econbiz.de/10012544810
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Enhancing the role of flow experience in social media usage and its impact on shopping
Hyun, Hyowon; Toulany Thavisay; Lee, Suk Hyung - In: Journal of retailing and consumer services 65 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013169687