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Group buying and consumer referral on a social network

Cao, Erbao; Li, He - In: Electronic commerce research 20 (2020) 1, pp. 21-52

Persistent link: https://www.econbiz.de/10012224047

Can I talk to an online doctor? : understanding the mediating effect of trust on patients' online health consultation

Yoo, Sungjin; Li, He; Xu, Zhuo - In: Journal of organizational computing and electronic commerce 31 (2021) 1, pp. 59-77

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User behaviour modeling, recommendations, and purchase prediction during shopping festivals

Zeng, Ming; Cao, Hancheng; Chen, Min; Li, Yong - In: Electronic markets : the international journal on … 29 (2019) 2, pp. 263-274

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Exploring the intersection of e-commerce and context in family business in China : the effects on organisational form and identity

Caspersz, Donella; Wang, Yong; Tomaselli, Salvatore; … - In: Family firms and institutional contexts : business …, (pp. 304-323). 2018

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"Quick response" economic stimulus : the effect of small-value digital coupons on spending

Xing, Jianwei; Zou, Eric Yongchen; Yin, Zhentao; Wang, Yong - In: American economic journal 15 (2023) 4, pp. 249-304

Persistent link: https://www.econbiz.de/10014419204

Exploring the intersection of e-commerce and context in family business in China : the effects on organisational form and identity

Caspersz, Donella; Wang, Yong; Tomaselli, Salvatore; … - In: Family firms and institutional contexts : business …, (pp. 304-324). 2019

Persistent link: https://www.econbiz.de/10013171491

Web aesthetics effects on perceived online service quality and satisfaction in an e-tail environment : the moderating role of purchase task

Wang, Yong Jian; Hernandez, Monica D.; Minor, Michael - In: Journal of business research : JBR 63 (2010) 9/10, pp. 935-942

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Aesthetics and the online shopping environment : understanding consumer responses

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Incorporating web aesthetics into e-tail atmospherics research : an evaluation of multiple theoretical frameworks

Wang, Yong Jian; Hong, Soonkwan; Wei, Jie; Cruthirds, … - In: International journal of electronic marketing and … 4 (2011) 1, pp. 80-99

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"Quick Response" Economic Stimulus : The Effect of Small-Value Digital Coupons on Spending

Xing, Jianwei - 2020

We study a new consumption stimulus model that leverages mobile payment platforms to dispense massive amounts of small-value, use-it-this-week-or-lose-it digital coupons. We evaluate the effects of one such program in a large Chinese city using novel data of mobile platform transactions of 1...

Persistent link: https://www.econbiz.de/10012481450