García-Milon, Alba; Olarte-Pascual, Cristina; … - In: European journal of management and business economics : … 30 (2021) 2, pp. 243-260
Purpose - In a context where retail stores are closing down and high streets are declining, the purpose of this paper is to analyse on-site shopping by tourists. This work identifies the drivers that lead tourists to use digital information sources at the beginning of the shopping process....
