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The unrealized value of incentivized eWOM recommendations
Kim, John; Naylor, Gillian; Sivadas, Eugene; Sugumaran, … - In: Marketing letters : a journal of research in marketing 27 (2016) 3, pp. 411-421
Persistent link: https://www.econbiz.de/10011537257
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Algorithmic and knowledge-based approaches to assessing consumer sentiment in electronic commerce
Xu, Zheng; Sugumaran, Vijayan; Yen, Neil Y. - In: Electronic commerce research 18 (2018) 1, pp. 1
Persistent link: https://www.econbiz.de/10011813132
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Personalized recommendation based on customer preference mining and sentiment assessment from a Chinese e-commerce website
Jing, Nan; Jiang, Tao; Du, Juan; Sugumaran, Vijayan - In: Electronic commerce research 18 (2018) 1, pp. 159-179
Persistent link: https://www.econbiz.de/10011813179
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Optimal rebate strategy for an online retailer with a cashback platform : commission-driven or marketing-based?
Mu, Lifeng; Tang, Xin; Sugumaran, Vijayan; Xu, Wei; … - In: Electronic commerce research 23 (2023) 1, pp. 475-510
Persistent link: https://www.econbiz.de/10014251719