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Predicting mobile app usage for purchasing and information-sharing
Taylor, David G.; Levin, Michael - In: International journal of retail & distribution management 42 (2014) 8, pp. 759-774
Persistent link: https://www.econbiz.de/10010391130
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Putting a face with a name : avatars, relationship marketing and service failure/recovery
Taylor, David G. - In: International journal of electronic marketing and … 3 (2010) 4, pp. 363-381
Persistent link: https://www.econbiz.de/10009234911
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Exploring source effects for online sales outcoumes: the role of avatar-buyer similarity
Pentina, Iryna; Taylor, David G. - In: Journal of customer behaviour 9 (2010) 2, pp. 135-150
Persistent link: https://www.econbiz.de/10003989250
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Privacy concern and online personalization : the moderating effects of information control and compensation
Taylor, David G.; Davis, Donna F.; Jillapalli, Ravi - In: Electronic commerce research 9 (2009) 3, pp. 203-223
Persistent link: https://www.econbiz.de/10009517511
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Source characteristics in online shopping : do Avatar expertise, similarity, and attractiveness affect purchase outcomes?
Taylor, David G.; Pentina, Iryna - In: Online consumer behavior : theory and research in …, (pp. 35-54). 2012
Persistent link: https://www.econbiz.de/10009567834