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Wahrnehmung und Akzeptanz des Internet als Einkaufsstätte : Theorie und empirische Befunde
Bauer, Hans H.; Fischer, Marc; Stokburger-Sauer, Nicola - 1999
Persistent link: https://www.econbiz.de/10001608338
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Online consumption communities : an introduction
Stokburger-Sauer, Nicola; Wiertz, Caroline - In: Psychology & marketing 32 (2015) 3, pp. 235-239
Persistent link: https://www.econbiz.de/10010527173
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A new era of technology-infused retailing
Grewal, Dhruv; Roggeveen, Anne L.; Benoit, Sabine; … - In: Journal of business research : JBR 188 (2025), pp. 1-11
Persistent link: https://www.econbiz.de/10015159463
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More than words : the influence of affective content and linguistic style matches in online reviews on conversion rates
Ludwig, Stephan; Ruyter, Ko de; Friedman, Mike; … - In: Journal of marketing 77 (2013) 1, pp. 87-103
Persistent link: https://www.econbiz.de/10009725642
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The emotional review-reward effect : how do reviews increase impulsivity?
Motyka, Scott; Grewal, Dhruv; Aguirre, Elizabeth; Mahr, … - In: Journal of the Academy of Marketing Science 46 (2018) 6, pp. 1032-1051
Persistent link: https://www.econbiz.de/10011951622
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Unveiling what is written in the stars : analyzing explicit, implicit, and discourse patterns of sentiment in social media
Ordenes, Francisco Villarroel; Ludwig, Stephan; Ruyter, … - In: Journal of consumer research : JCR ; an … 43 (2017) 6, pp. 875-894
Persistent link: https://www.econbiz.de/10011770780