Unveiling what is written in the stars : analyzing explicit, implicit, and discourse patterns of sentiment in social media
Francisco Villarroel Ordenes, Stephan Ludwig, Ko de Ruyter, Dhruv Grewal, Martin Wetzels
| Year of publication: |
April 2017
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|---|---|
| Authors: | Ordenes, Francisco Villarroel ; Ludwig, Stephan ; Ruyter, Ko de ; Grewal, Dhruv ; Wetzels, Martin |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 43.2017, 6, p. 875-894
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| Subject: | consumer sentiment | speech act theory | text mining | online reviews | sales ranks | social media | Social Web | Social web | Emotion | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucw070 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011770780